seo intense case study image of website invsted after migration from react to webflow
Date
January 10, 2024
Category
Website Redesign
Clients
Brianna G.
Location
United States

About Project

Invsted, under the guidance of Brianna G., faced significant challenges with its original website built using React. Technical complexities made it nearly impossible for the non-technical team to update content, leading to a stagnant digital presence. Recognizing the need for change, Invsted partnered with SEO Intense, for a seamless transition.

seo intense case study image of website invsted after migration from react to webflow seo intense case study image of website invsted after migration from react to webflow
The Challenges
  • Constant Errors: The complex React setup led to frequent error messages and crashes, disrupting user experience and hindering website functionality.
  • Sluggish Performance: Slow loading times frustrated visitors and impeded engagement. Brianna lost valuable leads as potential customers bounced off due to the wait.
  • Impenetrable Backend: Updating content was a nightmare. The intricate backend system required developer assistance, making content management a time-consuming and expensive burden.
  • Limited Mobile Responsiveness: In today's mobile-first world, a user-friendly mobile experience is crucial . However, the React website couldn't adapt seamlessly to different screen sizes, jeopardizing accessibility and reach.
  • SEO Struggles: Search engine visibility was low, making it difficult for potential customers to find Invested online. This limited Brianna's audience and growth potential.
The Solutions

For the need of a user-friendly and manageable website, Brianna partnered with SEO Intense. Recognizing the limitations of React for her specific needs, our team proposed a bold solution: a complete website redesign using Webflow .

  • Comprehensive Audit: An initial audit identified the core issues with the existing site, from code complexity to SEO shortcomings.
  • Strategic Redesign: Leveraging Webflow, the team embarked on a redesign that maintained Invsted's brand identity while enhancing usability and visual appeal.
  • Content Management System (CMS) Integration: Webflow's CMS was implemented to simplify content updates, allowing Brianna and her team to easily manage the site without technical assistance.
  • MVP Development: An MVP for a streamlined login and signup process was developed, prioritizing user experience and security.
  • Performance Optimization: The team focused on improving website speed and mobile responsiveness, ensuring a seamless experience across all devices.
  • SEO-Friendly Practices: SEO Intense implemented best practices to enhance the site's search engine visibility , from keyword optimization to mobile-first design.
The Result

The transformation of Invsted's website marked a significant turning point for the business:

  • Empowered Content Management: The Webflow CMS empowered the Invsted team to take control of their content, making updates effortlessly and keeping the site dynamic.
  • Elevated Site Performance: The migration to Webflow resulted in a leaner, faster-loading site, significantly improving user engagement and reducing bounce rates.
  • Enhanced Mobile Experience: The redesigned site offered flawless mobile responsiveness, catering to the majority of users accessing the site via mobile devices.
  • SEO Milestones: With the implementation of SEO-friendly practices, Invsted saw a notable improvement in search engine rankings, driving increased organic traffic.
  • User-Friendly Login/Signup: The new MVP build streamlined the user journey, making login and signup processes intuitive and secure, thereby enhancing user retention.

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